Drive | Hooked On The Look
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Hooked On The Look


The global beauty industry is worth over 15 billion dollars. That’s a lot of people spending an awful lot of money on looking good. But if everyone is spending their cash on looking their best, how do you really stand out from the crowd?

In Hooked On The Look we meet people who’ve gone to extremes to get noticed. From Pixie the Swedish mechanic who’s had six ribs removed so she can have the world’s smallest waist, to Larry the leopard man who re-tattoos his spots before a night out on the town, these are people who go to the ultimate – sometimes even dangerous – lengths for their appearance.

Surrounding our characters are the people who’ve helped them to become who they are today: their doctors, surgeons and beauticians. We also meet their friends and family, who tell us what they really think about their loved one’s utterly extraordinary appearance.

Is their need to be unique a symptom of a culture that’s becoming ever more image obsessed? Or is it evidence of some darker personal demons that require psychological rather than cosmetic help?

There are 6 billion people in the world. Should everyone really look the same – and are these people sane? Judge for yourself…

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Barcroft Short Clips

Drive is pleased to present a diverse and extensive catalogue of more than 1000 short form stories from leading content agency and production company Barcroft. From wildlife to human interest, and from fashion to motoring, we can offer a wide range of content - all produced to the highest production standards and available in a number of different formats. The material is available on a stand alone basis or grouped by theme under the content brands Animal Stories, Human Stories and Motoring.