Bad Influencer unlocks the shocking rise and fall of Belle Gibson, one of Instagram’s first super-influencers. By 23, Australian wellness guru Belle Gibson had cultivated an adoring global following online with the story that she’d cured her own terminal cancer by eating a plant-based diet and using alternative natural therapies. Warm, glamorous and authentic, Belle’s appeal transcended Instagram as she scored a lucrative deal with Penguin, while winning awards and plaudits from Apple, Elle, Cosmo and others. But there was one problem with Belle’s story: she never had cancer.
Seen through the eyes of those who adored her and those who exposed her, Bad Influencer will lift the lid on one of social media’s great mysteries: who was the real Belle Gibson – an ingenious con artist or damaged young woman trapped in a lie?