Driving change – C21 Media introduces Drive
Drive’s Lilla Hurst and Ben Barrett tell C21 Media about Drive, our new coproduction and finance firm for factual producers and broadcasters.
Times have been tough for broadcasters, which has in turn squeezed budgets for producers – particularly in factual. But the silver lining in the cloud has been a change in the way the documentary industry operates. Broadcasters have become much more open to coproducing content internationally, meaning they can get a high-quality programme without stumping up the full budget themselves.
We’re the new ‘fixers’ who work with producers to set-up finance for their projects by touting them around the world and using their international expertise to bring onboard potential partners.
We joined forces to become greater than the sum of our parts. It was about pooling the producers we both represented and maximising on both the commissions and the revenue we could generate for those producers.
Lilla Hurst, Drive