Drive | C21: Drive hires Twofour sales exec
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C21: Drive hires Twofour sales exec

London-based distribution and production funding agency Drive has hired a former Twofour exec to lead its sales operations in France, Italy, Germany, Iberia and Latin America.

Eniela Bella is joining the company as group senior sales exec, having previously been VP of sales for EMEA at ITV-owned Twofour.

Bella will work closely with company founders and co-MDs Lilla Hurst and Ben Barrett as she oversees sales in the aforementioned territories.

Bella spent almost eight years at Twofour Group, most recently holding full responsibility for the Twofour Rights catalogue of formats and unscripted programming across EMEA, Lat Am and Canada.

During her time at  Twofour, she managed format sales of shows including time-travel entertainment format This Time Next Year, The Real Marigold Hotel and What Would Your Kid Do?. Prior to that, she had stints at Hat Trick Productions, Zodiak Rights and HIT Entertainment.

Based in London, Bella will report directly to Barrett and Hurst, beginning work on September 21.

This article was published at

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