Zodiak alum Laura Masson joins Drive as Head of Sales
We’re pleased to announce that Laura Masson, ex-Zodiak, joins Drive to take day-to-day responsibility for finished programme sales on a worldwide basis, as well as pre-sales into major European markets. She will work closely with Ben and Lilla on coproductions.
Masson spent 18 years at RDF Television, RDF Media Group and then Zodiak Media, where she was senior VP of sales, playing a key role in building RDF’s distribution arm. Most recently she was an international sales consultant for Twofour Rights.
Drive has an amazing reputation and track record in co-funding and getting high-end projects off the ground and I am thrilled to be joining Lilla and Ben at such an exciting time for the company. I look forward to building on their successes and to bringing Drive projects to an even wider audience.
Laura is a very experienced sales exec with top notch contacts and an unparalleled experience of selling into the major European markets and beyond. We’re very pleased that she has agreed to join us, and I’m excited to be working with her again. As our business continues to evolve and we expand the services we offer our clients, we see finished programmes sales is inevitably becoming a bigger part of our business. Laura is ideally placed to help us in this respect.