Drive | Team
2169
page-template,page-template-full_width,page-template-full_width-php,page,page-id-2169,eltd-core-1.0.3,ajax_fade,page_not_loaded,,borderland-ver-1.8.1, vertical_menu_with_scroll,smooth_scroll,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Meet

THE TEAM

team_image

Ben Barrett

Joint Managing Director

Ben started his TV career at sports and adventure distributor Extreme International, where he became Managing Director in 2000, and co-founded the Extreme Sports Channel. Upon the sale of the business he joined Zig Zag Productions as Head of Distribution and Commercial Ventures, and became Commercial Director in 2008. Ben left Zig Zag in 2010 and spent three years consulting for Raw TV and other indie clients, before joining forces with Lilla in 2013 to set up Drive. Ben works across the UK, North America and Australasia.

+44 (0) 20 3701 7327

+44 (0) 7771 784 838

team_image

Lilla Hurst

Joint Managing Director

Lilla is a coproduction specialist, with extensive experience in her field and an unparalleled contacts network across Europe, Australia and North America. Before co-founding Drive with Ben, she ran Lillavision, helping indies to secure co-production and deficit finance. Previously Lilla was Head of Co-Production for factual and scripted projects at Channel 5, Head of Acquisitions and Co-Productions at RDF International (now Zodiak), and Managing Director of TVF Distribution. Lilla works across the UK, North America and Australasia.

+44 (0) 20 3701 7326

+44 (0) 7940 540 396

team_image

Andrew Baker

Non-Executive Director

Andrew Baker is one of the UK's leading media advisers, having worked with some of the most innovative and influential television producers in the UK over the last 10+ years. He was the founder of Rights TV, the UK's largest and most well-respected Business Affairs consultancy. Having worked with over 300 production companies, rights owners and agencies, Andrew has advised on an eclectic range of projects from negotiating sponsorship and broadcast deals for the BAFTA Award Ceremonies (Client: BAFTA) to the online interface for aspiring Guinness World Record holders (Client: Guinness World Records). His experience spans all genres of TV production and exploitation including Drama, Scripted Comedy, Docu-Drama, Documentary, Specialist Factual, Entertainment, Talent and Kids, and he has extensive experience of rights licensing and exploitation. Andrew has been appointed as a non-executive director at Drive, providing general commercial and strategic advice.

team_image

Laura Masson

Head of Programme Sales

Laura was one of RDF Television’s very first employees and was instrumental in building their distribution arm. She became Senior Vice President of sales at Zodiak Media, with a catalogue of 15,000+ hours of drama, formats, and documentaries. Laura oversaw sales for Zodiak in over 15 countries. She played a key role in internationally developing the likes of Faking It, Wife Swap and Secret Millionaire. Before joining Drive, Laura acted as International Sales Consultant for Twofour Rights and other rights holders. Laura oversees the following territories: Central Europe, Scandinavia, Asia and Australasia. She speaks fluent English, Spanish and French.

+44 (0) 20 3701 7328

+44 (0) 7958 691 640

team_image

Lulu Prutton

Acquisitions and Sales Executive

Lulu began her career working at BBC Bristol and Brook Lapping and went on to produce and direct magazine and entertainment shows and location-based travel shows, before becoming an executive producer. She moved into factual, acquiring ratings winners for Channel 5 and helped achieve broadcast commissions for Tigress. In 2012 she moved to Amsterdam as International Sales and Distribution Manager for an Emmy Award-winning producer distributor and more recently has been working between Holland and London as the Commercial and Creative Manager for New Earth Films. Lulu oversees acquisitions for the growing catalogue and sales in the following territories: Middle East, Africa, Baltic States, Eastern Europe and India.

+44 (0) 20 3701 7329

team_image

Tilde Valentin

Head of Operations - Drive Media Rights

Tilde began her career as the Event and Marketing Coordinator for Denmark’s biggest department store, Magasin du Nord, in 2007. She moved on to become International Coordinator at Silkeborg Business College in 2011. Tilde joined the Drive team in 2016. Tilde looks after the smooth day-to-day running of Drive Media Rights by providing general office support to the Managing Directors in all matters relating to the Distribution Business, including CRM and management and usage of our database system. Furthermore, she provides general support for the distribution activities such as maintaining and providing deliverables and support for the sales team, including organising travel to markets and conferences abroad, tracking sales leads and running sales reports.

+44 (0) 20 3701 7325

team_image

Tran Giang

Head of Operations - Drive

Tran began her media career at the Washington Post in 2001, and moved to London in 2003 to pursue an interest in programming. She worked for four years at The Rights Company where she handled a wide range of clients including Sony Pictures, Paramount and Revolver Entertainment. She then became Head of Acquisitions for Warner Music Entertainment before joining Lilla's previous company, Lillavision, in 2009, and then Drive. Tran ensures the smooth day-to-day running of Drive by providing general office support to both Managing Directors and our growing Sales and Acquisitions team. This includes planning markets, conferences and travel as well as maintaining accounting and technical systems.

+44 (0) 20 3701 7325

team_image

Arilda Shanini

Financial Assistant
team_image

Daniela Bagliani

Sales Agent - Italy

For more years than she likes to remember, Daniela worked as head of factual and docs at RTI Mediaset, Italy's main commercial network. With Mauro Fabbricotti, she founded the consultancy Full Board Media, which offers broadcasters and investors innovative, custom-made solutions. At Drive, Daniela oversees sales for Italian-speaking Europe.

team_image

Mauro Fabbricotti

Sales Agent - Italy

Fifteen years on the front line of RTI Mediaset's factual and docs acquisition and co-production activities has given Mauro deep programming, production and content experience. He co-founded Full Board Media with Daniela Bagliani, with whom he manages Drive's sales for Italian-speaking Europe.

team_image

David Albareda

Sales Agent - Spain and Latin America

David boasts five years' experience as content sales director in Spain and Latin America. His knowledge of the market, the network he has established and the trust he has built with all acquisition executives, programmers and program directors puts him in the best position to guarantee the best marketing strategy for your productions.