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Driving change – C21 Media introduces Drive

Drive's Lilla Hurst and Ben Barrett tell C21 Media about Drive, our new coproduction and finance firm for factual producers and broadcasters.Times have been tough for broadcasters, which has in turn squeezed budgets for producers – particularly in factual. But the silver lining in the cloud has been a change in the way the documentary industry operates. Broadcasters have become much more open to coproducing content internationally, meaning they can get a high-quality programme without stumping up the full budget themselves.We're the new ‘fixers’ who work...

New coproduction makes headlines about JFK assassination

This November marks the 50th anniversary of the assassination of JFK. For television executives, it's both a major programming opportunity and a potential headache. The difficulty is finding something that not only stands out from what rivals are airing but is also different from anything seen over the past 50 years.JFK: The Smoking Gun may have cracked it. The doc combines cinematic recreations with the work of Australian police detective Colin McLaren, who has conducted a cold case review of the shooting, drawing inspiration fromBonar...

Lilla Hurst and Ben Barrett join forces to launch Drive

Lilla Hurst and Ben Barrett have joined forces to create a new company to facilitate coproductions for clients. The move sees Hurst's Lillavision merging with Barrett's consultancy to create Drive. Lillavision's Robyn Hurd, VP of sales for English-speaking territories, and Jane Pitts, VP of sales for Italy, Spain and Latin America, will be joining the new firm. [no_blockquote text="Joining up with Ben allows me to continue doing what I love while expanding into new territories and new areas of business, in particular the scripted market. Together,...