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Zodiak alum Laura Masson joins Drive as Head of Sales

We’re pleased to announce that Laura Masson, ex-Zodiak, joins Drive to take day-to-day responsibility for finished programme sales on a worldwide basis, as well as pre-sales into major European markets. She will work closely with Ben and Lilla on coproductions.

Masson spent 18 years at RDF Television, RDF Media Group and then Zodiak Media, where she was senior VP of sales, playing a key role in building RDF’s distribution arm. Most recently she was an international sales consultant for Twofour Rights.

 

Andrew Baker joins the board at Drive

We’re pleased to welcome Andrew Baker onto Drive’s board as a non-executive director.

Andrew is a former ITV head of business affairs, who launched Rights TV in 2004 before selling it to Compact Media Group in 2011. His experience and knowledge make him the ideal person to continue Drive’s expansion. He has a respected reputation and great industry contacts.

Andrew joins the board in a strategic and advisory role to grow the business in the UK and internationally.

 

Drive hits the road with Back2Back

Drive have partnered with Back2Back Productions to create a series about dangerous driving, localised for the international market. World’s Deadliest Drivers (13×30’ ) will use footage from dashboard cameras from across the world, ranging from a motorcyclist who back-flips onto a car on the motorway to a hero who pulls a woman from a burning car. Interviews with the drivers who filmed the incidents will also feature in the programme. UK indie Back2Back will provide the exclusive footage after forming international relationships with police forces and other sources.

Drive is taking World’s Deadliest Drivers to market with an aim to fully fund the series via international pre-sales and coproduction. We are already negotiating pre-sales for the series in a number of territories including Europe, Australia, the Middle East, Africa and Latin America.