New Barcroft distribution deal for Drive Media Rights
Our new distribution division, Drive Media Rights, has struck an exclusive deal for over 1000 short films with Barcroft Media.
Barcroft’s popular YouTube channels are enjoyed by over 2.3 million subscribers. Their content portrays ‘the amazing side of life’, and is spread across 11 distinct thematic strands. The films joining the Drive catalogue will be available in formats including short-form series, long-form TV programmes and clips.
We’ve struck this deal as Barcroft launch their latest YouTube channel, Barcroft Animals. The Barcroft production team will deliver six original animal series from launch.
We look forward to showcasing the full Barcroft catalogue at MIPCOM 2016.
Audiences love quality short form content, and there is a growing demand across linear and digital channels for our unique factual videos. We’re pleased to extend our long and successful relationship with Lilla and Ben as they build their innovative new distribution business.
Sam Barcroft, CEO, Barcroft Media
Short form content has come of age and we’re delighted to be working with the Barcroft team to help exploit their diverse catalogue of content in both traditional TV and digital sectors. This agreement is a great example of the new models we are looking to embrace with our distribution business.
Ben Barrett, Drive