Drive | Drive hits the road with Back2Back
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Drive hits the road with Back2Back

Drive have partnered with Back2Back Productions to create a series about dangerous driving, localised for the international market. World’s Deadliest Drivers (13×30’ ) will use footage from dashboard cameras from across the world, ranging from a motorcyclist who back-flips onto a car on the motorway to a hero who pulls a woman from a burning car. Interviews with the drivers who filmed the incidents will also feature in the programme. UK indie Back2Back will provide the exclusive footage after forming international relationships with police forces and other sources.

Drive is taking World’s Deadliest Drivers to market with an aim to fully fund the series via international pre-sales and coproduction. We are already negotiating pre-sales for the series in a number of territories including Europe, Australia, the Middle East, Africa and Latin America.

 

We’re seeing a real demand for long-running, cost-effective content. But what many buyers are telling us is that they face unprecedented challenges finding affordable content that will stand out in the increasingly competitive international market. With World’s Deadliest Drivers we have struck upon a structure and format that allows us to offer a level of localisation in a number of major markets, so that the content will have local resonance and impact.

Ben Barrett

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