Broadcast now: Drive pushes into formats with Sky History’s The Chop
Production funding outfit expands sales arm with Sky History competition series
Production funding and distribution outfit Drive has picked up Sky History competition The Chop, expanding its sales business by ramping up activity in the formats space.
The forthcoming 9 x 60-minutes series, presented by Lee Mack and Rick Edwards, involves 10 of the UK’s leading carpenters competing to be named ‘Britain’s Top Woodworker’, with the opportunity to stage their own exhibition at London’s William Morris Gallery.
Produced by Big Wheel Film & Television with Motion Content Group for Sky History, the series will premiere on 15 October in UK and Ireland, before heading to Sweden, the Netherlands and Belgium later that month.
The Chop complements Drive’s recent formats Pub Rescue With Tom Kerridge (3 x 60 minutes) from Bone Soup Productions for BBC2, and Distributors Showcase title Cash In The Spare Room, produced by Friel Kean Films for Discovery’s HGTV.
Eniela Bella, who joined Drive as senior sales executive earlier this month, will focus on growing the formats business, having previously spent eight years overseeing Twofour Group’s formats catalogue.
Speaking to Showcase recently, co-managing director Lilla Hurst said the move is a natural progression for Drive’s sales arm.
“As we launched the distribution business, it was always with a view that we would represent a broad church of factual,” she said. “There was a desire to build out the fact-ent, formats and lifestyle parts of the catalogue.”
This article was published on www.broadcastnow.co.uk.