Drive | 2013
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Driving change – C21 Media introduces Drive

Drive's Lilla Hurst and Ben Barrett tell C21 Media about Drive, our new coproduction and finance firm for factual producers and broadcasters.Times have been tough for broadcasters, which has in turn squeezed budgets for producers – particularly in factual. But the silver lining in the cloud...

New coproduction makes headlines about JFK assassination

This November marks the 50th anniversary of the assassination of JFK. For television executives, it's both a major programming opportunity and a potential headache. The difficulty is finding something that not only stands out from what rivals are airing but is also different from anything...

Lilla Hurst and Ben Barrett join forces to launch Drive

Lilla Hurst and Ben Barrett have joined forces to create a new company to facilitate coproductions for clients. The move sees Hurst's Lillavision merging with Barrett's consultancy to create Drive. Lillavision's Robyn Hurd, VP of sales for English-speaking territories, and Jane Pitts, VP of sales...